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Sales & Marketing: Sales & Marketing Management
Director of Marketing - Sonoma Raceway (Sonoma, CA)

Sonoma Raceway, a division of Speedway Motorsports, Inc., is seeking a Director of Marketing to be based at the raceway administrative office in Sonoma, CA.  Sonoma Raceway is one of the premier road-racing and drag-strip venues in the country, hosting the best in NASCAR, NHRA Drag Racing, INDYCAR and more.  The raceway, which is busy 350 days each year and also boasts a motor-sports industrial park, is located at the gateway of the scenic Sonoma Valley, just 30 miles north of San Francisco. To learn more about us or our parent company, Speedway Motorsports, Inc., please visit: or


The Director of Marketing is a member of the Sonoma Raceway management team and one of the principal authors of the raceway’s overall brand strategy, event marketing, advertising and promotional campaigns.  The position requires strong leadership, communication and coaching skills that lend themselves to working in a collaborative company environment.  The marketing director will play a lead role in directing program execution within the marketing and promotions staff as well as coordinating with corporate sales, public relations, ticket sales and other raceway departments to maximize overall company revenues and ensure consistent brand messaging.  The position reports to the Vice President of Marketing.

  • Develop coherent, season-long marketing campaigns around NASCAR, NHRA and INDYCAR racing events and core initiatives

  • Work with the VP, Marketing to develop and submit an annual marketing plan and oversee the implementation of long-term marketing and promotional campaigns to drive ticket sales, corporate sales, engage fans, and build brand awareness

  • Plan, manage and reconcile raceway’s annual marketing budget while placing strong emphasis on analyzing trends and measuring ROI in all areas
  • Develop quantitative reports in support of marketing and sales efforts across ticket and corporate sales programs
  • Work with VP Marketing to develop creative materials for all major events across television, radio, print, online and outdoor campaigns ensuring consistency and world-class presentation
  • Direct and oversee initiatives, timelines and goals for media buyer, production house and advertising agency
  • Oversee digital communications strategy and execution and work with Digital Marketing Manager on website, social media and all electronic communications,      e-marketing initiatives, website data collection, online promotions,
  • Oversee activities of Event and Promotions Coordinator and work to identify, book and coordinate race-day entertainment, including pre-race production.
  • Work with PR and communication teams to develop content that supports campaigns and initiatives
  • Work with other departments (Sales, Ticketing) to enhance sponsorship platforms and other track partnerships
  • Serve as main point of contact for racing series and broadcast partners

Skills and Specifications

  • Natural leader with proven experience building and managing teams, motivating and inspiring others
  • Self-motivator who is confident, energetic and creative
  • Must work well in a collaborative environment and positively influence cross-departmental as well as external teams
  • Highly developed organizational and planning skills with an ability to succeed in fast-paced environment; must be able to handle multiple tasks simultaneously and prioritize appropriately
  • Excellent written and verbal communication skills
  • Computer proficiency with Microsoft Office and Microsoft Excel
  • Strong knowledge in all aspects of traditional as well as digital and social media


  • Competitive salary
  • Medical, dental, and other insurance benefits
  • 401(k) plan
  • Vacation and various paid holidays
  • Company car and cell phone

Education and Qualification

  • Bachelor’s degree or higher in business, marketing or organizational development
  • A minimum of 5-7 years of marketing or related experience, preferably in professional sports industry or environment
  • Minimum of at least 3 years’ experience leading and managing a team or department
  • Experience working with and developing programs for sales teams
  • Knowledge of, and passion for, the motor sports industry is highly desirable

Note: When you apply for this job online, you will be required to answer the following questions:

1. Do you have a minimum of 5 years of sales and marketing experience in the sports industry?

2. Do you have experience planning and buying media?

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Apply for Future Notification Only: Future Notification
Notification of Jobs in the Future - SPEEDWAY MOTORSPORTS, INC. (Various Locations, US)

If you would like to be notified of positions with SPEEDWAY MOTORSPORTS, INC. in the future, please press "apply" below and fill out the entire application. Make sure your email is correct and you check off the appropriate notification boxes, otherwise we cannot send you notifications.

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