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Communications/Community Relations: Communications Department Management
Senior Manager/Director of Communications - Bristol Motor Speedway (Bristol, TN)

KNOWLEDGE AND SKILL REQUIREMENTS:

Bachelor’s degree in public relations, communications or related field required. Masters level degree preferred but not required.

Must have experience in a public relations, communications or an editorial position with event management experience

Knowledgeable on social media practices and comfort with applications

Experience with analytics and measurement of programs

Supervisor experience desired, ability to build and maintain relationships while working cross functionally and managing up, down and sideways.  

Must have the ability to speak well publicly

Proficient in Microsoft Office programs. familiarity with creating and editing website content and newsletter design/layout preferred

Ability to work within tight time frames and simultaneously manage several projects.

Excellent interpersonal, oral and written communication skills

Must be organized and extremely detail-oriented

Existing media and motorsports industry contacts preferred

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES

NON-EVENT TIME:

Develop and implement strategic communications tactics in publicizing and promoting the BMS/D brand

Create earned media events

Assist with promotions/programs including but not limited to driver appearances, corporate/season ticket holders and fan events, etc.

Develop strategic earned media calendar and assist in planning and execution of events

Be pro-active in developing new events or improve current ones to attract media attention and promote awareness of BMS/D events that will help sell tickets

Collaborate with corporate sales and consumer group on promotions/events and develop strategies to best communicate information

Determine audience (for example: media, ticket holders, guests, etc.) and develop best means of communication

Create and write press releases pertaining to events held at Bristol Motor Speedway (BMS) and Bristol Dragway (BD).

     Examples: Support of Speedway Children’s Charities, special events during NASCAR race weekends at          Bristol Motor Speedway; Bristol Dragway season launch, Street Fights and other one-off events

Write material for Bristol magazine, as well as souvenir programs.

Dragway-related material, previews, etc.; compile and put together “places-to-go, things-to-do pieces; any other material as requested from Brand Management and assigned by supervisor

Manage internship program

Help secure drivers for media events/race weekend appearances.

Schedule and coordinate press conferences as assigned

Collaborate with local/national media to gain coverage for events at BMS/BD.

Establish relationships with local and national media to facilitate this step. Will require some travel.

Help secure NASCAR and NHRA competitors to participate in SCC events

Help secure competitors for appearances in hospitality/Fan Fest events during Thunder Valley Nationals with the goal being to assume control of this program over time.

Contribute content to BMS web site, upload releases and content

Contribute content to BMS Facebook and Twitter accounts

Be proficient in posting on Facebook, Twitter etc., with a strong understanding of company message, policy, etc.

Develop ways to communicate effectively through social media channels

Utilize creative new uses of these mediums

Collaborate with Consumer Group in this process as well

File and distribute media credentials for NASCAR race weekends.

Work with Events Department and graphics to make revisions to parking passes, camping passes, etc., designs and numbers in a manner timely with events

Develop and enhance existing content for guest guides and souvenir programs

In time, handle and assign/issue all media credentials requests for NASCAR races.

Gather requests; determine necessary access (examples: media center, press box, roof, media center first floor, etc.); fill requests and set up system for distribution for race weekend; mail remaining passes with a system to confirm receipt (tracking)

Serve as an ambassador for BMS/BD at various public speaking engagements throughout the community.

Secure speaking opportunities and panel discussion involvement for senior executives

Develop stories to provide to the media regarding secondary events held at BMS/BD.

Use critical moments in BMS/D history, anniversaries, Hall of Fame connections, etc., to use BMS as an angle

Assist communications team with media during emergency situations.

Performs additional duties as assigned by management.

EVENT TIME:

Participation in areas not necessarily position-related during event time include but are not limited to:

Ensure media facilities are prepped, stocked and properly functioning

Management of either Press Box or Infield Media Center, which includes delegating duties to weekend staff.

Assist media and public relations representatives with fulfilling requests, answers, copies made, prepare backdrops, sound and lighting for press conferences

Assist media members with questions or issues that may arise throughout NASCAR and NHRA events.

Ensure media center is ready for NASCAR press conferences and driver interviews.

Backdrops, sound, lighting, mult-boxes (dragway)

Ensure driver schedules and introductions at appearances run smoothly during NASCAR/NHRA events.

Write previews for nightly distribution during NASCAR/NHRA events.

Recommend and assist media with public interest stories.

Assist with celebrity appearances during NASCAR/NHRA events.

Any interviews requested of visiting coaches, recording artists, etc.

Assist with all NASCAR/NHRA credentials issues at event time.

Ability to adapt to long hours and weekend work

Assist with national media requests: Sirius/XM, Fox, etc., beyond “business” hours

Staying with members of the media doing after hours broadcasts and reports

Work with photographers and specific assignments, times, locations, etc.

Performs additional duties as assigned by management.

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