Communications/Community Relations: Internet Communications
Social engagment/Marketing Coordinator - New Hampshire Motor Speedway (Loudon, NH)
Social Engagement/Marketing Coordinator
In alignment with New Hampshire Motor Speedway’s vision, mission, organizational values, and under the direction of the VP of Marketing, the Social Media Engagement/Marketing Coordinator will be responsible for content creation, positive brand exposure, engaging followers and following new trends. The individual will assist with engaging guests over multiple platforms, photos of the day, interacting with guests and social media initiatives for The New Hampshire Motor Speedway, New England’s largest sports and entertainment facility. The individual must have working knowledge of multiple social media tools and platforms, enjoy being creative and understand the NHMS brand.
Strong understanding of social media outlets and apps such as, but not limited to: Facebook, Twitter, Instagram, Snapchat, Pinterest, YouTube, Linkedin and Google+.
Create shareable social content daily that’s appropriate for specific networks to drive customers and start conversations
Tell stories of interest to customers and prospects to help them better connect with NHMS.
Create and maintain a social media calendar for short-term viral initiatives and long-term brand campaigns
Explore new ways to engage and interact on new social networks to reach our target customers.
Serve up content employees can share within their own professional networks
Drive revenue via social platforms(ticket sales, merchandise sales and sponsorship)
Work with Multiple departments to support the NHMS brand and varied timely initiatives on social media
Initiate and coordinate the implementation of all advertising and promotional campaigns as it pertains to driving ticket revenue through social media
Manage and maintain the monitoring and analytics systems to track social media engagement and results, and create social media reports for Management, including goal setting.
Create and monitor effective benchmarks for measuring the impact of social media programs. Analyze, review and report on effectiveness of campaigns in an effort to maximize results
Utilize NASCAR and NHMS generated research to enhance marketing efficiencies in social platforms
With public relations department, devise ways to increase driver awareness in the market and be a part of the team effort around social media marketing opportunities
Knowledge and ability to use Photoshop and the ability to edit and create videos.
A quick thinker who can be creative in any situation with the ability to post content in a matter of minutes if the opportunity presents itself.
A confident photographer that can assess imagery on their feet and get it to our guest/fan base
Proficient use of social media management tools such as, but not limited to: Meltwater, Twitter web, Sprout Social, Facebook Insights, and Google Analytics.
Work with the Marketing department and interact with the Digital Media Manager daily in all other functions as required.
BA/BS in Marketing, Communications, Journalism or a related field or equivalent work experience required.
1-2 years’ experience in social media marketing, with experience in content or digital marketing required.
Excellent communicator and creative thinker, with the ability to use both data and intuition to inform decisions.
Outgoing and energetic personality.
Self-starter who asks questions and seeks knowledge to learn more about new social media platforms and build knowledge of current outlets in order to stay on top of industry trends and bring new engagement tools to the table
Knowledge of the importance of a strong social media presence in the industry.
Highly collaborative person with exceptional interpersonal skills.
Should love to engage with guests and knowledge of racing fan/guest experience preferred
Generally accountable for:
Complying with SMI/NHMS and departmental safety standards.
Complying with SMI/NHMS and departmental dress code.
Adhering to the Customer Service Standards of New Hampshire Motor Speedway as well as all Company policies as outlined in the Employee Handbook.
Communicating effectively with all members of the NHMS team.
Support the corporate goals within social media and offer assistance where SMI corporate may need.
Participating in the business planning process for the department and NHMS.
Actively supporting all Company initiatives.
Work Conditions and Schedule:
Exposure to weather should be expected as work can and will, occur outdoors and indoors.
Weekend and holiday availability is required as well as flexibility with work schedule.
During race and events, the schedule may require a work week schedule over 40 hours per week, including nights.
This job description is to be considered a general outline of the duties and responsibilities of this position and is subject to changes and revisions by New Hampshire Motor Speedway at any time. Responsibilities are listed as guidelines only and the job is not necessarily limited to these specifications.